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By Daniel Bates In New York
Red carpet, blue nappy: A toddller wearing the new Huggies product poses for the photographers in a promotional imageThey are a fashion staple for the young and old alike.
But now even babies can wear the latest in jean fashion - thanks to 'denim' nappies.
The jean nappy has denim-style pockets at the side and the back along with the usual inner lining to stop unfortunate leakages.
Fashion nappy: A young boy models the new limited edition Huggies jean diaper By combining fashion and practicality, manufacturer Huggies says parents only have to bother with one bottom layer for their children, instead of putting clothes over the nappies.
But the company runs the risk of foisting fashion on youngsters and making them scrutinise their appearance at an ever younger age.
It has also baffled many with its bizarre advertising campaign which shows onlookers going slack-jawed at the sight of a toddler clad in the denim diaper.
As the young boy walks through a street wearing nothing but the nappy and a white shirt, women peer over the sunglasses and a stunned man accidentally lets go of some balloons before the dubious slogan comes up on screen: 'The coolest you'll look pooping your pants'.
The jean nappies are modified disposable Huggies Little Movers and cost £8 for 29, in three different sizes.
Talking point: The nappy is light blue-coloured and appears to have pockets but is not made of denim
Dubious: The closing scene of the Huggies advert, which shows a box of the nappies costing £8 for 29They are not actually denim but designed to look like jeans and are currently available in the US where they have been a huge success.
A Huggies spokesman said: 'Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style.
'Denim has always been a summer style staple, and the Huggies Jeans Diapers are no exception - they are a unique, fun and stylish way to make your little one the coolest and cutest around.'
Jean nappies were first launched in Israel in 2007 and have been a success in more than 20 countries around the world including Russia, South Korea, Mexico and Singapore
'Chic': The child wearing the nappy is helped into a convertible, reinforcing the product's 'cool' image 
Limited edition: The new nappyOn internet message boards and blogs opinion was divided over whether or not they were cute or damaging.
On Salon.com commentator Heather Havrilesky said ironically: 'It's about time someone recognized the need to turn innocent, joyful little babies into overstyled, self-conscious, world-weary old crones like the rest of us.'
However on YouTube, where the jean nappy advert has been a huge hit, others wrote: 'I love this commercial, it is so adorable', and 'Too funny. Awkward though'.
In the advert, the narrator says: 'My diaper's full. Full of chic. When it's number two, I look like number one. I poo in blue.'
Earlier this month there was fury when it emerged girls as young as three are being offered high heels by fashion stores despite growing concerns over the sexualisation of children.
The shoes have apparently become popular after the daughter of Tom Cruise and Katie Holmes was seen wearing them aged three.
Suri Cruise has been pictured a number of times in public with heels and lipstick in what her mother claims is just a harmless dressing up game.
However, High Street chains have latched onto the trend and are trying to entice parents in this country to emulate the Cruises.
Shops including Asda, Next and GapKids have come under fire from parents on online forum by selling the footwear.
source: dailymail
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